Why it Matters?
The loading time of your site plays a vital role in the success of your site. This is because the users are impatient and they want the page to load within a second so that they can proceed with their activities. If the loading time of your site is slow, inevitably the users will bounce back. Also, the sites that load fast gets higher ranking in the Google search engine. Therefore, speeding up your WordPress is important to retain your users and to rank high in search engines.
10 Basic steps to speed up WordPress
There are an ample number of ways by which you can speed up your WordPress account, and few of these ways are discussed in this post.
1. Choose a good web hosting provider
Whenever you think about creating a website, it is important for you to choose a right web hosting provider because this will affect your site a lot. Many people opt for a web hosting provider that provides unlimited bandwidth, but you need to understand that it is not a good choice. A web hosting provider that gives you unlimited bandwidth usually fails to provide a proper loading time for your website because their priority doesn’t lie in providing a satisfactory loading time for your site. When choosing a web hosting provider, look for cloud hosting providers instead of shared hosting providers to get optimum result.
2. Use a light WordPress theme
WordPress has numerous beautiful themes that come with sliders, widgets and much other shiny stuff. The various things that a WordPress theme provides you create an illusion that your website will look more appealing. However, you need to understand that the greater the number of elements in a theme, the greater will be its size, which will increase the loading time of your site. Always choose a theme that is light weight and provides only the essential elements. A minimalistic theme can result in an excellent website, and one such theme for creating a good website is Twenty Fifteen.
3. Reduce the size of the images, which are used on the website
The size of a site is hugely affected by the images used in it. Reducing the picture size doesn’t always mean that you have to compromise with the quality of the image. Manually reducing the image size will take a lot of time. Thankfully, many plugins will do the job for you. The most popular plugins that can be to reduce image size without compromising with its quality are WP Smush and EWWW Image Optimizer. With the reduction of the picture size, there will be an improvement in the speed of the website.
4. Minimize the size of CSS and JS files
If you use Google PageSpeed Insights tool, you must have received a notification that has asked you to reduce the size of the JS and CSS files. You receive that notification because by reducing the size of CSS and JS files, you can improve the website-loading speed. You can both manually lower the size of those files, or you can use popular plugins like Autoptimize to optimize the JS and CSS files of your website.
5. Use advanced caching mechanism
Adding caching rules in the website has been made easier by WordPress caching plugins like W3 Total Cache. If you integrate the cache plugins with advanced caching mechanisms like Varnish, you will end up improving the loading-speed of your site drastically.
6. Use content delivery network
Geography matters when it comes to the loading speed of your website. The site-loading speed of your site will be different for the visitors, and it depends on the distance between the visitor and the place where your site is being hosted. A greater distance between the visitor and site hosting place means higher loading speed. However, this can be reduced by using Content Delivery Networks (CDN). When you use a CDN, your web page becomes available at a location that is near to the visitor, and this increases the loading speed of your website. The most popular CDN services are the Max CDN and Cloudfare.
7. Use GZIP compression for your site
Whenever you compress a file, you will be saving space. It applies to both a computer system and a website. GZIP compression reduces the bandwidth usage of your website by compressing various files which are present in your site. The bandwidth usage is decreased because whenever a visitor tries to access your site, they will have to unzip the website. The most commonly used plugin for GZIP compression is the GZip Ninja Speed Optimization.
8. Clean the database of WordPress
You should regularly clean the database of the website to make sure that you delete the unwanted data present in it. Removal of unnecessary stuff from the database will decrease its size, and it will further reduce the size of the backups. Also, consider deleting spam comments, old drafts of the posts, unused plugins, and fake users from the website to speed up your WordPress site.
9. Uninstall unnecessary plugins
When you keep on storing unnecessary plugins in your WordPress account, you end up storing many junk files in it. It will increase the size of your backup and also the speed loading time of the site. Always uninstall or deactivate the plugins that you don’t use; it will result in improving the speed of the loading time.
10. Don’t use too many external scripts
When you use too many external scripts on your website, you add a large chunk of data that increases the total loading time. Just make sure that you only use the necessary external script like Google Analytics and Disqus to keep things straightforward and useful.
You can tremendously improve the experience of the users by reducing the loading time of the website. Apart from that, your ranking will also improve in the SERPs. A fast loading website will help you in both the short and the long run of your site.