The World Wide Web (www) or internet connects all users and websites in an integrated network and information is shared 24×7 all 365 days of the year.
Some of this shared or available information may be ordinary and mundane but some could be very sensitive and private which would need to be “for your eyes only”, when sent from one to another.
Such information whether ordinary or private would be routed through the user’s server and if these servers are not secured, they could be subjected to eavesdropping by interested third parties.
To ensure that this does not happen, you could secure your website and ensure that whatever information is in it or that you would share would be private and confidential.
Google advices security
Google the largest search engine provider is now encouraging all websites on their platform to ensure that they are secured and not subjected to any security breaches.
This advice is for all websites not only those sharing sensitive information like sending out payments, sharing sensitive information etc but for all websites so that the complete Google search engine platform is closely held together without any eavesdropping from any party on another.
Google would soon shame all websites not secured with the ssl certificate by showing others who would connect with such websites that they are doing so at their own risk.
When a website is opened if it displays an “http” you would know immediately that the website is not secured but if it is tagged with an “https” then you would be relieved that whatever information shared between your website and that would be on a very secure ssl platform.
Most of the websites on Google’s search engine platform are being used spuriously for Search Engine Optimization (SEO) and there is a “no holds barred” battle going on out there to be on the first page of the search engine by competitive websites.
SEO has become a very strong and effective tool on the search engines especially that of Google with all websites worth their pinch of salt trying to get the better of their competition.
The importance of search engine optimization (SEO)
The ssl certificate would become the weapon which Google would employ when websites clamor for SEO rankings which is the ultimate if you on a search engine and need to be noticed first and fast.
Google would dangle the proverbial carrot which they are gradually doing now, by insisting that an ssl certificate and the “https” tag would be a prerequisite if a website is to enjoy high rankings on their search engines, which is literally informing all users that only a secure websites would be noticed on Google’s search engines and not others.
Secure Sockets Layer (SSL)
This security platform which Google requires its search engine users to protect themselves is termed as Secure Sockets Layer or ssl, which is a universal certification that has the blessings of the search engine provider.
The ssl application is offered free by some and at a fee from others and if you are using a non sensitive website it would be prudent for you to use a free application but if on the alternative if you share sensitive information like credit cards and other such information between websites, then it would be imperative that you obtain a very secure application for which you would have to pay.
Whatever the case may be, Google has been pushing for this for quite some time and many websites have stepped forward to offer free ssl whilst others do it for a fee.
The ssl certificate would become the standard bearer for all websites and would be enforced by Google to ensure that their search engines are secured universally with no opportunity for hackers and other cyber criminals to take advantage of any weaknesses in any websites on their platform.
The ssl certificate from “Let’s Encrypt”
Let’s Encrypt are ssl certificate providers and they offer their services FREE for any website and have proudly announced recently that they have done so for a staggering 100,000,000 websites around the world.
Their services are eagerly acquired and being a FREE application has given the impetus to Google to recognize them as a secure platform and is under their auspices.
The recognition bestowed on Let’s Encrypt is very impressive indeed and major names like Google Chrome, FaceBook, Cisco, Akamai, Iden Trust, Ford Foundation and many others have endorsed what they are offering.
Any website wanting to come clean with Google the largest search engine provider and also to get their act together so that they would not be wanting when the SEO war boils up in the near future, would need the ssl certification.
It is very easy to get your website secured with the ssl certificate offered by Let’s Encrypt and being a free application it would take you just a few minutes to secure your information and keep your secrets for yourself without any unauthorized and unscrupulous cyber criminals peeping over your shoulder, every time you send out any, however trivial it may be.
The process is fully automated hence its popularity and with Google pushing vigorously it would be prudent on your part to ensure that you have the ssl certification with the “https” tag proudly displayed alongside your website domain and the “green closed Padlock”, to show all your users that you are safe and secured.
If you are not, then you would have a “red open padlock” and only the “http” without the “s” which would confirm to all your users that you have an unsecured website and to beware of dealing with you.
This would not what you would desire your website to disclose to all those customers and users out there, who would then become very apprehensive of having any dealings with you.
It would also be detrimental to your attempts to be on the SEO ranking wagon too because Google would be tightening the screws and forcing everyone on their search engines to tow the line so that they could offer a universally secured connection to all their loyal users.